• Emerge
  • Posts
  • 🚀 Homebuilders slashing prices

🚀 Homebuilders slashing prices

Market Overview
Read time 1.4 minutes

Year To Date Performances:

Dow Jones  44,297.05 4.12%
S&P 500  6,274.55 6.68%
Nasdaq  20,808.71 7.76%
Russell 2000 2,251.18 0.94%
TSX  27,282.93 10.33%
Bitcoin $118,646.80 22.68%
Ethereum $3,417.88 0.93%
US to Canadian Dollar $1.37 -4.19%
  1. Homebuilders are slashing prices at the highest rate in three years as buyer demand continues to slump amid high interest rates and affordability concerns. According to the National Association of Home Builders, 38% of builders cut prices in July, up from 29% in April, while confidence remains stuck in negative territory for the 15th straight month. Although a recently passed budget bill gave sentiment a slight boost and eased taxes, buyer traffic has fallen to its lowest level since 2022. Builders are also using mortgage rate buydowns to attract buyers, but analysts warn further price cuts could hit margins and earnings.

  2. Shares of Archer-Daniels-Midland dropped after President Trump claimed Coca-Cola would switch to real cane sugar in U.S. products, threatening demand for high fructose corn syrup. While Coca-Cola didn’t confirm the change, it teased new offerings to come. ADM and Ingredion stocks both fell sharply in premarket trading before recovering slightly, while Coca-Cola shares rose. The Corn Refiners Association warned the move could hurt American manufacturing and farm jobs without offering nutritional benefits. Trump’s push reflects broader administration efforts to reformulate food products, with sugar prices and supply chains now under fresh scrutiny.

  3. Uber is betting big on autonomous vehicles, announcing a $300 million investment in electric carmaker Lucid and a six-year plan to deploy over 20,000 robotaxis built in partnership with self-driving startup Nuro. Nuro will provide the Level 4 autonomous driving tech, while Lucid will manufacture the vehicles, with the first launches expected next year in a major U.S. city. The deal marks a major expansion of Uber’s robotaxi ambitions and offers Lucid entry into a new market beyond luxury EVs. Lucid shares soared 30% on the news, while Uber stock saw a slight bump.

    Headlines

    1. Zuckerberg settled an $8B claim by Meta’s investors based on his allowing recurring privacy breaches, which have caused significant financial harm to the company.

    2. Disney Experiences (cruises, hotels, theme parks) was its best-performing division (financially) within Disney last year.

Are you looking to grow your business? Here is how I can help: 

📱Book a Strategy Call to get 1:1 feedback on your pitch, pitch deck and/or fundraising strategy. (If you need general startup advice, then reply to this email, and I’ll let you know if/how I can help.)

Onwards and Upwards,

Persuade & RaiseLearn how to become a VC-Backed Founder