🚀 McDonalds Extending $5 Meal Deal

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Year To Date Performances:

1. McDonald’s is extending its $5 value meal promotion in most U.S. markets beyond the initial four-week period due to its success in driving traffic back to restaurants. The promotion, which began on June 25, includes a McChicken or McDouble, four-piece chicken nuggets, fries, and a drink, offering substantial savings compared to buying these items separately. A memo to U.S. franchisees revealed that 93% of restaurants voted to extend the deal through August, with further votes planned. This initiative aims to combat declining traffic amid inflation, competing with similar deals from Burger King, Wendy’s, Taco Bell, and Starbucks. McDonald’s executives emphasized the importance of increasing guest counts for sustained growth. The initial promotion was bolstered by marketing funds from Coca-Cola, with some franchisees advocating for continued support to maintain the discounted offer's viability.

2. Washington and the world are still processing President Joe Biden’s surprise announcement on Sunday that he is ending his teetering re-election campaign and his swift endorsement of Vice President Kamala Harris to replace him at the top of the Democratic ticket. The historic developments are energizing Democrats and breathing new life into their campaign to defeat former President Donald Trump and his running mate, Ohio Sen. JD Vance. Harris’ newly launched campaign has raised $49.6 million in grassroots donations in less than one day. Meanwhile, Republicans are scrambling to retool a Trump campaign that was built to defeat Joe Biden into one capable of beating a very different candidate. This clout could be part of the reason that West Virginia Sen. Joe Manchin, a former Democrat turned Independent who signalled on Sunday that he was open to challenging Harris for the Democratic nomination, appears to be backing down.

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4. Headlines

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