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Gen Z in Asia buying Art
Market Overview
Read time 1.4 minutes
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Wealthy young collectors in Asia, particularly millennials and Gen Zers, are significantly boosting demand for art through online channels, becoming key clients for international auction houses like Christie’s, Sotheby’s, and Phillips. In the first half of 2023, high-net-worth millennials in Asia had a median art expenditure of $59,785, with Gen Zers spending $56,000. This surge in spending is highlighted by millennials making up nearly 40% of Christie’s buyers in the Asia Pacific and their strong presence at other major auction houses. These young buyers show a distinct taste in art, favoring sculptures, installations, digital art, and prints, and they often prioritize emerging artists over blue-chip ones, reflecting a desire to connect with their cultural roots and contemporary themes. The pivot to online art auctions has been significant, with Christie's reporting that 80% of bids in the first half of 2023 were placed online, a steep rise from 45% in 2019. This digital shift, intensified by the pandemic, has auction houses enhancing their digital platforms to cater to these younger, digitally savvy collectors.
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