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Market Overview
Read time 1.6 minutes

Year To Date Performances:

1. Tiger Woods is making a significant shift in his branding and sponsorship portfolio by partnering with TaylorMade to introduce a new apparel and footwear line called Sun Day Red. This venture comes after Woods ended his long-time association with Nike and draws inspiration from his iconic tradition of wearing red on Sundays, a nod to his illustrious career and 15 major championships. Set to launch online in May, Sun Day Red marks a new chapter for Woods, who has been with TaylorMade since 2017 for golf equipment. Despite facing challenges, including recovering from a serious car crash in 2021, Woods' involvement in this new brand underscores his enduring influence in the golf industry. TaylorMade is branching out into lifestyle products through this collaboration, launching TaylorMade Lifestyle Ventures and securing the Sun Day Red trademark, indicating a strategic expansion beyond traditional golf equipment.

2. Adobe and TikTok have joined forces to integrate TikTok's AI-powered Creative Assistant into Adobe Express, streamlining the content creation and marketing process for businesses and creators. This collaboration allows users to access TikTok's insights on trending hashtags and utilize AI tools for creative ideas and video scriptwriting directly within Adobe Express. Additionally, the feature enables direct scheduling and publishing to TikTok, enhancing efficiency by eliminating the need to switch between platforms. The Creative Assistant add-on, available for both free and Premium Adobe Express users, aims to significantly reduce the time and effort involved in content ideation, creation, and distribution. This partnership marks a significant step in facilitating seamless content creation for TikTok's highly engaged audience by leveraging Adobe's creative tools and TikTok's platform knowledge. To utilize this add-on, users can simply install it from the add-ons section in Adobe Express, leveraging templates, trending insights, and AI-generated creative prompts to produce compelling content for platforms like TikTok.

3. Visa and Mastercard agree to historic $5 Billion Settlement! In a groundbreaking move for the payment history, Visa and Mastercard have come to a historic $5 billion settlement, marking a pivotal moment for small business owners. If you are a small business owner, claim your share today!*

4. Headlines

   1. Superbowl 58 is the most watched event/show on TV in history.

   2. It’s estimated that Temu spent over $50M on its Super Bowl ads and promotions.

   _{* This is sponsored content.}

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